Even before creating Team kunjippuzhu we were content creators. We used to create shorts. 2018 to 2019 we planned to start YouTube channel. We had a wish to give a catchy name to the channel. Our daughter was one year old then. We used to call her kunjippuzhu inspired by a popular video “thullikalikunna kunjippuzhu”. She was very vibrant too. That’s how we thought to name the channel Team kunjippuzhu by Nikhil and Lena. We were sure that the name would stuck among Malayali audience. We had a strong team and we still have the team. We used to do long videos. And we change the format according to trend. Now we do both long and short videos
2. Privacy and popularity while doing family theme
From the beginning we focus on the quality of content it should be watchable to all irrespective of age.most of a viewers are ladies and kids so we focus on family contents that is our success. even in dressing, content everything we do a primary screening.
3. Lena Nikhil vlogs
Between first and second phase of kovid my car was stuck in Mumbai so we have to travel to Mumbai. On the way when we reached Bangalore I was simply taking videos and in that video itself you could see us discussing whether to publish this as a vlog. we focus on vlogs more. we returned that trip in our car. weshot the whole journey while we came back we were down with Corona so we have to opt for quarantine and we got enough time to edit and post the whole Mumbai series vlog.
4. Homely feel while watching your vlog
Majority contents are real life inspired. In our family everybody has great humour sense. That humour in life is reflected in our vlogs too. even our parents enjoy humor then Lena was the one who didnt understand humour but after marriage she got the same vibe and now over powers in humour. We always troll each other and make fun of each other that’s how it become content. So many can relate to our content and conversation we also travel a lot. Those experience also we cover. We don’t do daily vlogs but give life updates recently We moved to our new flat our new car purchase our brothers wedding also we cover these life updates.
5. Memorable moments in YouTube life
We have two incidence to share. Many of our viewers including content creators say vlogs are a great stress relief to us. Because we do comedy genre. We never thought we created such an impact. Once a couple who met us at lulu mall said that they had experienced a tragedy in life and they could overcome the stress after watching our videos. They really touched us. That is when we realised the real value of content creation. Another thing is our growth was very slow. We have been in this for 8 years and the growth is organic. Our Lifestyle changed Nikhil works in hotel field as Development Manager in an American company Lena was a homemaker. She also worked in hospital field and now she is an entrepreneur content creator and an artist. Lena never thought she would act in the movie now she has acted in 3 movies they work in the programs and shows. Currently nikhil’s dream is to direct movie. The story is almost set and this in the final stage we got this confidence after YouTube.
6. Selections by lena- business
It is a successfully Run venture by lena. It’s been one year. As per customer this has been started last Onam but for us we have been studying and planning for last 3 to 4 years. We had a clear vision for this like the name suggest we sell Lena’s selection through the platform. Not just clothing we also sell ornaments home accessories etc. We also have website and also make you some WhatsApp business we believe in gradual growth in business.
7. Vlogging and business together
The manage vlogging business and also job together. I need to travel a lot related to job. We have a cafe in Varkala which we opened in the beginning of our vlogging. Time and days are going so fast it is difficult of course but we have an amazing team. Anu,Hari,Haritha and all team members manage both content team and business team. We get endless support from both our families. And about all our daughters Zikutty she is very accommodating and supportive for her age.we are thankful to all.
8.YouTube popularity and business growth.
Our confidence to start business is definitely the YouTube background we have. It is very challenging for a person without popularrity. Even if the product quality is high to promote the product is very challenging. We got a really good response from our viewers from the beginning and that is why we are continuing. The reason why we started the business is when I noticed so many comments complimenting Lena’s costume. That is how I found a business opportunity and shopping is lena’s favourite hobby.
9. Future Plans
In business currently we have online business platform. Definitely we have a plan to open an offline Store. We are under process and hopefully soon will update. In content creation we have plans for new videos and content. We are doing both reel series and web series. We have so many contents with us but we have situational and time limitations. We are involved more on Saturdays and Sundays. As I said earlier we are in a work for a movie very soon that dream will come to true all these are not an overnight decisions. We work for years to execute it. Hopeful if everything goes well we will update about the movie announcement.
