The nuts and dry fruits business has gained significant prominence among health-conscious consumers today. Products like almonds, cashews, walnuts, black pepper, and many others, known for their benefits in fitness and immune support, have become regular parts of modern diets. Recognizing the diversity and potential of this sector, businesses that incorporate innovative mix items and gift hampers are emerging as trustworthy choices for consumers and have become one of the most promising areas of entrepreneurship today.
The story of Sajna, a native of Thiruvananthapuram, is an inspiring journey from humble beginnings to great heights. Behind the well-known brand Sajna’s Nuts & Fruits lies a remarkable tale of perseverance.
In 2017, while living abroad, Sajna first began her business journey. She started small, selling nuts and dry fruits online from home. With household responsibilities and the care of her young children taking priority, she couldn’t pursue a traditional job, which led her to this alternative path.
At that time, she had only a small amount of money in hand. Even if she had bought a single spoon for the business, it was from the income she earned through it. Her experiences of visiting various nuts shops abroad and realizing that similar stores were rare in Thiruvananthapuram inspired her to step into this field. Initially, sales were exclusively online. She participated in exhibitions to reach more customers. After gaining a considerable customer base, she opened her first store by the end of 2017. Later, a branch was opened on M.G. Road, but it had to shut down during the COVID pandemic. Currently, the main store is located at Kawdiar.
Today, Sajna’s Nuts & Fruits sells a wide range of products including nuts, dry fruits, spices, party mixes, and jerry mixes – many of which cater to various diet plans. Gift hampers are also readily available. Their products are supplied to police canteens across Kerala, and they offer all-India delivery. The brand maintains an active presence through its website, Instagram, and Facebook. Currently, Sajna’s Nuts & Fruits ranks number one in Google reviews among similar stores in Kerala. Sajna herself is the brand ambassador. Eight staff members are employed at the store. The journey wasn’t easy—her family initially opposed her plans, believing that women should stick to regular jobs. However, after witnessing her success, they turned into her biggest supporters.
Sajna emphasizes that many people start shops with some savings today, but without passion, a business cannot sustain. Just because one person succeeds doesn’t mean another will succeed in the same way. Each individual must find the business that suits them best—this is the key realization. Sajna’s future goals are ambitious: to start wholesale outlets, expand her brand internationally, and inspire more women to follow their dreams.
Sajna’s Nuts & Fruits is a remarkable example of how a woman’s ambition and confidence can grow into a thriving brand.
